Eyes on US

Hola, we are two latina sisters from Venezuela. We are obsessed about design and paper and we love to share our vision with the world. Folklore eye is our design studio where all the creative process happens everyday within patterns, decorative paper, inspiring products, fabrics and Aha! moments.

We were always involved with arts and design, both of our parents are Architects and we were taken to a museum pretty much every weekend of our lives when we where growing up. In a way, by having design oriented parents you get random ways to look at daily life, for example my Dad will stare at a light post at the park for soo long that I would ask him: -what's wrong Dad? he would say: -it's such a great design!...see what I mean?...anyways, I'm Dariela, I’ve been working in the corporate world as a graphic designer since 1991, designing logos, brochures, packaging and anything you can imagine. I chose graphic design as a career first and my sister followed by looking at all my work, she saw me making all kinds of stuff, and you know how little sisters are, they can't help but imitating all you do. Although, I was never aware of how much she was learning by just watching me. Now it all makes sense and I realize that we balance each other out and when our creativity works together it's a perfect combination. We love to incorporate our culture and other world cultures into our vision and inspiration.

I'm Dariana, I wasn’t taken I was dragged to all the museums as a kid, I didn’t enjoy them at the time, what I did love was the plays at the theater which was also part of weekend trips. I was collecting all types of product packaging since I was very little. I mean I had a WHOLE wall of cereal boxes, drink bottles, food boxes and beer cans from all over the world. All this junk was in my bedroom in a beautiful display above my bed for almost ten years. There I was sitting on my bed asking myself, what should I dedicate my life to? My answer was there before my eyes and I didn’t know it!

I became a dancer (one of my most precious dreams) although I was still supposed to go to college and get a “formal” education. I choose Marketing. I continued my career as a dancer for a long time meanwhile I was working day jobs in the corporate world with my marketing skills. The Corporate world was definitely not for me. I felt more identified when I came home after work and our house was filled with art in many ways. My sister playing the piano and practicing her signing; she also went to music school for a long time and I went to watch her at lots of music concerts. She was also painting and creating all kinds of artwork even for family and friends as gifts! I knew at the bottom of my heart that I loved that too! After traveling around lots of countries, dancing sent me to Los Angeles where after a long journey, I finally found my true love: Paper Arts Design. All those days of visiting museums, going to plays and admiring art finally paid off!. I have many other passions, among them teaching Spanish. My love for Spanish lead me to developing a very unique and successful Language School. My sister says I have a very strong entrepreneurial spirit which helps to keep her and me on our toes.

We created this blog to share our vision and give life to our products. We will take you on our life journey, sometimes as designers and art admirers, sometimes as sisters or even just as Latinas! We hope we can inspire you as well as ourselves with or daily life and our designs.